Difference between white label, custom brand and private label brand options
| WHITE LABEL BRAND OPTION | CUSTOM BRAND OPTION | PRIVATE LABEL BRAND OPTION | |
|---|---|---|---|
| Description | White label brand option is made up of candles that are pre-manufactured that you can rebrand and sell as your own. | Custom brand option is made up of products that you can customize to your own preference where you choose everything that goes into your product, however you are restricted to using only the items that we have available in stock. | Our private label brand option is almost similar to the custom option but you get to have your own scent that is unique to you brand and you also get an option to either use the glasses we have in stock or customize your own glass colors and glass size. |
| Branding | No Branding | No Branding | No Branding |
| Available Glass options | 4 glass options | 22 glass options | 22 glass options + own glass color and size customization option available |
| Available Wax options | Soy + Paraffin wax blend | Paraffin wax blend Soy wax + Bees wax blend | Paraffin wax blend Soy wax + Bees wax blend |
| Available Wax Color options | White | Paraffin wax blend – color of choice Soy + Bees wax blend – color of choice | Paraffin wax blend – color of choice Soy + Bees wax blend – color of choice |
| Available Wick Option | Cotton wicks | Cotton wicks Wooden Wicks | Cotton wicks Wooden Wicks |
| Available Lid options | 9 lid options | 9 lid options | 9 lid options |
| Available fragrance options | 12 Fragrance options | 40 Custom brand Fragrances + Over 100 custom blend options (using already existing scents in stock) | More than 300 unique fragrances to choose from (list is updated monthly) |
| Personalizing Fragrances | The custom brand fragrances are sold to any vendor who wishes to sell products made from these fragrances, meaning they cannot be turned into a private label brand fragrance for any specific vendor. The list is subject to change depending on the popularity of the fragrances and availability from our suppliers. | The custom brand fragrances are sold to any vendor who wishes to sell products made from these fragrances, meaning they cannot be turned into a private label brand fragrance for any specific vendor. The list is subject to change depending on the popularity of the fragrances and availability from our suppliers. | The private label brand fragrances you choose will become your brand fragrances and we will not sell them to anyone else, However Private label brand products need to be ordered at least once every 6 months so as to keep the scent as your brand scent. Fragrances availability is dependent on its availability from our suppliers |
| Fragrance availability | The products are premade and are ready for delivery. | We keep these 28 fragrances in stock in our workshop through out. You can order products made using this fragrances at any time. | We only stock the fragrance samples. Once you have decided the fragrance you want, that is when we go ahead and import the fragrance to make the candles with. |
| Minimum order for each scent | No Minimum order for each scent | 10 pieces for each scent | 24 pieces for each scent |
| Total Minimum order | 24 Pieces (up to 12 different scents) | 40 Pieces (up to 4 different scents) | 48 pieces for custom scents (2 different scents) 288 pieces for custom glasses (1 glass color) |
| Timelines | Within 48 hours | Within 10 working days. | 1 Month – for private label Fragrances 2-3 Months – For custom glasses |



